Local SEO Reports
Your weekly report is designed to be actionable: what moved, what broke, and what to fix next. It includes rankings, a technical SEO health snapshot, mobile PageSpeed, Search Console visibility, indexing diagnostics, Analytics traffic + conversions, priority alerts, and AI visibility guidance.
1) Rankings
Keyword positions
We check where your site appears in Google results for your tracked keywords. Focus on a small set of “money keywords” first.
- Top 10: you’re on page 1 — protect it and improve conversion.
- Top 20: you’re close — small on-page and internal link improvements can move you.
- Not ranked: usually means the page doesn’t match intent, the keyword is too broad, or the site needs authority.
Priority
How to decide what matters this week
A report is only useful if it helps you make one defensible decision. Start by sorting keywords into buckets instead of reacting to every number.
- Positions 4 to 10: improve CTR, add proof, and tighten the title and internal links.
- Positions 11 to 20: expand the target page so it becomes the clearest answer for the query.
- Positions 21+: check whether the keyword belongs on a different page or whether the site still needs trust and links.
2) SEO Health
On-page technical snapshot
This section highlights common technical blockers and content gaps: titles, meta descriptions, headings, internal links, canonical tags, and structured data.
- Fix critical issues first (missing titles, broken canonicals, blocked resources).
- Then improve content depth on pages targeting your best keywords.
Interpretation
What a weaker health score usually means
Most local sites do not need a full rebuild. They need the right page cleaned up so Google can understand the page topic, location relevance, and next action for the visitor.
- Missing or weak titles usually mean the page topic is still vague.
- Thin copy usually means the page never fully answers the service question.
- Weak internal links usually mean the target page is not being reinforced anywhere else on the site.
- Missing schema or FAQ content usually means the page lacks supporting trust detail.
3) Speed
Mobile PageSpeed (Performance + SEO)
Speed impacts ranking and conversion. If your performance score is low, start with these high-ROI fixes:
- Compress and properly size images (especially hero images).
- Remove unused JavaScript and avoid heavy third-party scripts.
- Make sure content doesn’t shift while loading (CLS).
4) Visibility
Search Console visibility + indexing
The report now includes click, impression, and average-position data from Search Console, plus indexing diagnostics so you can separate “page quality” problems from “Google has not processed this yet” problems.
- Look for sustained movement in clicks and impressions, not a single good day.
- If indexed pages stay flat, check sitemap warnings and pending submissions before rewriting content.
- If impressions rise but clicks do not, prioritize title, meta, and offer clarity before making structural changes.
5) Business Impact
Traffic, conversions, and AI visibility
Weekly reports also include Analytics traffic, conversion totals, and AI visibility guidance so the next action is tied to business outcomes instead of vanity metrics.
- Use sessions and conversions to confirm whether ranking gains are reaching the right pages.
- If traffic rises but conversions stall, improve the target page offer, CTA clarity, and trust elements.
- Use the AI visibility checklist to strengthen structured answers, entity clarity, and supporting trust content.
6) Alerts
Priority alerts and notable wins
The dashboard and emailed report now surface the biggest issues and changes first instead of making you infer urgency from raw metrics.
- High-priority alerts call out sharp drops, indexing errors, and weak technical health.
- Watch alerts flag softer issues like sitemap warnings, low mobile performance, or traffic with no conversions.
- Win alerts highlight meaningful improvements so you can keep doing what is working.
Execution
Recommended weekly workflow
- Pick one target keyword and one page to improve before opening the report.
- Use the report to confirm whether the page has an intent problem, a technical problem, an indexing problem, or a speed problem.
- Ship one focused change set, then wait for the next cycle instead of stacking random edits.
- Keep notes on what changed so the next report has context behind the movement.
What to do each week (simple workflow)
- Pick 1–2 priority keywords and the page that should rank for them.
- Fix one technical or indexing issue, then one speed or conversion issue.
- Add internal links to the target page and expand content to match intent.
- Repeat weekly — momentum matters more than big one-time changes.